Privacy policy

Effective Date: October 2025
Last Updated: October 15, 2025

Who We Are

Baleni Store (“we,” “our,” “us”) is operated by BALENISTORE LLC, a legally registered company in Armenia (Registration No. 42.110.1430388).
Our principal place of business is at Yeritasardutyan str, house 8, Dzoraghbyur 2224, Jrvezh, Kotayk, Armenia.

We also maintain an EU support address for customer inquiries:
Lenaart de Landrelaan 109, Antwerpen 2660, Belgium.

For EU and EEA customers, Baleni Store acts as a non-EU data controller under the EU General Data Protection Regulation (GDPR).
We sell and ship products to customers in the European Union, including Belgium, and comply with EU consumer protection and privacy laws.

For any data-protection inquiries, please contact us directly at info@balenistore.com or by post at the above addresses.

What Information Do We Collect

We collect personal information that can be used to directly or indirectly identify you.
This includes data provided when you register, place an order, subscribe to our newsletter, or respond to surveys.
Examples include: your name, email address, mailing address, and phone number. You may visit our site anonymously if you prefer.
We only collect the information necessary to:

  • Comply with legal obligations
  • Fulfill your orders
  • Provide and improve our services

What Do We Use Your Information For

Your personal information is used for:

  • Personalizing your experience and improving our website
  • Processing and delivering your orders
  • Responding to customer support requests
  • Sending order updates, promotions, or newsletters (with your consent)
  • Administering surveys, promotions, or site features

We only use your information for the purposes stated at the time of collection or as permitted by law.

Legal Basis for Processing Personal Information (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on:

  • Consent – Art. 6(1)(a) GDPR
  • Contractual necessity – Art. 6(1)(b) GDPR
  • Legal obligation – Art. 6(1)(c) GDPR
  • Legitimate interest – Art. 6(1)(f) GDPR

You may withdraw consent at any time by emailing info@balenistore.com.
Withdrawal does not affect the lawfulness of prior processing.

Your Rights

You have the right to:

  • Access, correct, or delete your personal information
  • Restrict or object to data processing
  • Request a copy of your personal data (data portability)
  • Lodge a complaint with your local data protection authority

To protect your privacy, we may verify your identity before fulfilling any request.
Contact us at info@balenistore.com for all privacy-related inquiries.

How Do We Protect Your Information

We use industry-standard security measures to protect your information:

  • SSL (Secure Socket Layer) encryption for all transactions
  • Secure servers and verified payment gateways (PayPal, Stripe)
  • No storage of full credit-card information
  • Regular security scans and McAfee Secure external verification

Your username and password are your responsibility.
We recommend using a strong password and not sharing login details.

Do We Use Cookies

Yes. Cookies are small data files stored on your device to enhance your shopping experience.
We use cookies to:

  • Remember cart contents and preferences
  • Analyze site traffic using Google Analytics
  • Improve website functionality

Cookie Consent:
We use a cookie-consent banner that allows visitors to accept or reject non-essential cookies in accordance with EU ePrivacy and GDPR.

If you prefer, you can disable cookies via your browser settings.
Some website features may not function properly if cookies are disabled.

Disclosure of Information to Outside Parties

We do not sell, rent, or trade your personal data.
We may share limited information with trusted service providers who help us operate our business (e.g., payment processors, logistics partners, analytics tools).
These third parties are contractually obligated to maintain confidentiality and security.

We may also release information when required by law or to protect our legal rights, property, or safety.

Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill orders
  • Meet tax and accounting requirements
  • Comply with applicable laws
    After the retention period, your data is securely deleted or anonymized.

Third-Party Links

Our website may contain links to external sites.
We are not responsible for the privacy practices of third-party websites.
Please review their privacy policies before providing any personal information.

Terms and Conditions

Please also read our Terms of Service, which explain the use, disclaimers, and limitations of liability governing our website.

Changes to This Privacy Policy

We may update this policy occasionally.
Any revisions will be posted on this page, with updated “Effective” and “Last Updated” dates.

Contact Information (Data Protection Officer)

Baleni Store | Operated by BALENISTORE LLC (Reg. No. 42.110.1430388)
Head Office: Yeritasardutyan str, house 8, Dzoraghbyur 2224, Kotayk, Armenia
EU Support: Lenaart de Landrelaan 109, Antwerpen 2660, Belgium
Email: info@balenistore.com | baleni2024@gmail.com
Phone: +32 489 781910 (International) | +374 93 764595 (Armenia)

We comply with EU consumer protection and GDPR regulations.